The Identification of Persuasive Educational Message About Covid-19 Issue in New Media

Indonesia has becoming one of the countries with highest rate in Covid-19 transmission and part 15 biggest world death because it. Various efforts have been conducting to persuade people such as delivering education messages by new media TikTok. This research is a qualitative content analysis method. The object choosen are three video TikTok that come from point view health workers, family workers society. theory used Persuasive Theory. results show persuasive carried out through an evidence-based approach, using humor based on diction. Based diction side worker members. evidence affected virus. approach perspective medical personnel. message structure contained shows uniformity, including presentation consisting one-sided, order which presented climax flow drawing conclusions indicate expressed or addressed directly.